Charles Benjamin approached us with the idea for Acroterium and his plan to launch a boutique interior design and architectural agency. With bold aspirations and clear goals, Acroterium needed a social presence that reflected its ambition.
Maade worked closely with Charles to create a strategy that reflected his vision for Acroterium. We created clear content plans that would make use of our outstanding photo and video content and would engage the hundreds of thousands of individuals that form part of Acroterium's target market.
Our social strategy incorporated targeted outreach and strategic partnerships with well-known historical institutions in order to offer Acroterium behind-the-scenes access not afforded to others.
Acroterium grew incredibly quickly gaining 20,000 highly-relevant organic followers within 6 months. A campaign with Spencer House which featured entirely Maade-produced content generated over 350,000 impressions across 4 images. Acroterium also benefits for extremely high levels of engagement - often averaging above 20%.
This has led to Charles and Acroterium being in a prime position to launch.