Acroterium

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Acroterium

With an eye for beautiful classical creations and a plan to launch a boutique interior design firm, Acroterium needed a social media personality that reflects their taste and garners worldwide attention.

Client:
Charles Benjamin - Acroterium
Role:
Growth and Content Creation
Tools Used:
Instagram, Photo, Video, Social Media
Year:
2019
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With an eye for beautiful classical creations and a plan to launch a boutique interior design firm, Acroterium needed a social media personality that reflects their taste and garners worldwide attention.

The Process

Charles Benjamin approached us with the idea for Acroterium and his plan to launch a boutique interior design and architectural studio. With bold aspirations and clear goals Acroterium needed a social presence that reflected its ambition.

Maade worked closely with Charles to create a strategy that reflected his vision for Acroterium. We created clear content plans that would make use of our outstanding photo and video content and would engage the hundreds of thousands of individuals that form part of Acroterium's target market.

Our social strategy incorporated targeted outreach and strategic partnerships with well-known historical institutions in order to offer Acroterium behind-the-scenes access not afforded to others.

Content was carefully planned and curated and made use of Maade's magazine editorial-worthy photography to provide stunning and engaging photo content. Lucrative partnerships with the nation's leading historic properties allowed Charles and Acroterium access to world-leading decorative schemes. This offered him the chance to establish himself as an industry insider with high levels of access. Showcasing leading decorative schemes allows Charles to explain his thought process, show where he seeks inspiration from, and educate his followers and fellow interior design lovers.

7.2 million impressions and 4.7 million accounts reached in less than 12 months

A series of strategic outreach campaigns and comprehensive community management allowed Charles to build a close relationship and rapport with his followers and turn numbers into a rapidly growing community.

The Result

Acroterium grew incredibly quickly gaining 25,000 exceptionally high engaging organic followers within 6 months. A campaign with Spencer House which featured entirely Maade-produced content generated over 400,000 impressions across 4 images. Acroterium benefits for extremely high levels of engagement - often averaging above 20% - driven by a highly loyal and engaged community.

High quality photo content provided Charles with the visual wow-factor that led to dramatic growth.

Consistent posting and daily community management resulted in exponential growth and Charles reached over 7.2 million impressions and 4.7 million individual accounts in less than 12 months. Such widespread reach resulted in extensive brand awareness, a litany of high profile followers, and an influx of project enquiries.

Latest Works
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What We've Done for Clients

>1 Million
Brand Exposures

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+570,000
Increase in Brand Exposures

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>45%
Increase in Revenue

For La Tagliata from a targeted digital campaign

+800
Booking Clicks

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+50%
Increase in Lunch Trade

For Indian Accent London thanks to a comprehensive digital campaign

7.2 Million
Social Impressions

For Acroterium in 12 months from a starting point of 0

Brands our Restaurant Social Strategy 'First-Class'

Alongside teams at Sketch, Nando's, Leon, and Chipotle

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