While the gallery’s reputation within the art and old master industry is strong, the gallery suffers from poor exposure across digital media and would benefit from enhanced awareness internationally.
Maade sought to create a series of video content to showcase the gallery’s collection and highlight individual paintings. This content would then be distributed via paid social campaigns across Facebook and Instagram to individuals with an expressed interest in fine art and old masters.
Maade created a series of videos highlighting the gallery’s collection, spotlighting the owner, Daniel Hunt, and showcasing individual items from the stock.
These videos were packaged into social adverts and distributed to individuals in key locations around the world who had an expressed interest in fine art, old masters, and who, most importantly, were qualified as having an ability to afford the works.
With a small advertising budget of £100, Maade was able to use precise targeting, exceptionally high advert relevance, and quality content to reach 100,000 individuals.
The campaign drove a significant increase in brand awareness for the gallery and helped drive website visits.
Most rewardingly, the campaign led to the re-engagement of past clients who had since fallen out of touch with the gallery.