La Tagliata

Client:
La Tagliata
Role:
Full-Service
Tools Used:
Social Media, Photo, Video, Web Design, Outreach
Year:
2016-18
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From an out-dated digital presence to a full-fledged modern brand

La Tagliata is an upscale Italian restaurant near Liverpool St station catering to an affluent clientele with high levels of disposable income. Established for several years before working with Maade, La Tagliata had gained a reasonable reputation within the local community but was looking to widen this and enhance their recognition, partnerships with local businesses, and ability to attract regular trade from nearby banks and financial institutions.

La Tagliata had a limited social media presence, very outdated website, and no marketing experience.

Objective:
Implement a wide-ranging marketing campaign, redesigned website, and comprehensive local business outreach plan to increase business trade and raise profile in the local area and throughout London

Goals:
- Increase local SERPs
- Improve the number and quality of restaurant reviews on Google - Re-engage past customers with email newsletters and outreach
- Establish a strong, yet targeted, social media presence
- Increase business revenue

Strategy:
- Total website redesign with on-page SEO to increase local SERPs
- Implementation of an email follow-up campaign to contact recent diners and encourage Google reviews
- Monthly newsletter with offers
- Social media outreach campaigns, photo and video content creation
- Influencer collaborations and invitations
- Introduce a local business outreach and partnership scheme to raise awareness within the local business community and encourage the booking of business lunches and dinners

Result:
- 45% increase in monthly revenue
- 36 place increase in key SERPs
- Establishment of key partnerships with local businesses which fed long-term bookings

Long term result:
- Expansion to a second restaurant site and opening of the first La Tagliata wine bar - Consistent month-on-month growth in revenue
- City-wide recognition

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