The Other Naughty Piglet is a casual European restaurant on the first floor of The Other Palace Theatre in London. As the restaurant is inside a theatre it benefited from strong evening trade as a result of a high demand for pre-theatre dinners. Lunch services were less consistent and in need of improvement. The Other Naughty Piglet had some social media presence, a sub optimised website, and no email marketing strategy.
To increase consistency of lunch trade through social media advertising and email marketing
Photo and video content creation
Social advertisement across Facebook and Instagram to generate booking clicks and reservations Email marketing to re-engage past customers and promote a series of dinners and events held by the restaurant
Generation of several hundred booking clicks per month at a cost of <£0.15 per click Re-engagement of past customers through email marketing
Increase in the consistency of lunch services