The Other Naughty Piglet

–– Social Advertising

The Other Naughty Piglet

Targeted social advertising driving increased awareness and business

Client:
The Other Naughty Piglet
Role:
Social Advertising, Content Creation
Tools Used:
Social Advertising, Photography
Year:
2018
Role:
This is some text inside of a div block.
Tools Used:
This is some text inside of a div block.
Year:
This is some text inside of a div block.
Service Rendered:
This is some text inside of a div block.

A need for a more stable lunch service drove The Other Naughty Piglet to contract Maade to establish a localised social ad campaign. With a small advertising spend, Maade dramatically increased local awareness and booking clicks.

The Other Naughty Piglet is a casual European restaurant on the first floor of The Other Palace Theatre in London. As the restaurant is inside a theatre it benefited from strong evening trade as a result of a high demand for pre-theatre dinners. Lunch services were less consistent and in need of improvement. The Other Naughty Piglet had some social media presence, a sub optimised website, and no email marketing strategy.

Objective:
To increase consistency of lunch trade through social media advertising and email marketing

Strategy:
Photo and video content creation
Social advertisement across Facebook and Instagram to generate booking clicks and reservations Email marketing to re-engage past customers and promote a series of dinners and events held by the restaurant

Result:
Generation of several hundred booking clicks per month at a cost of <£0.15 per click Re-engagement of past customers through email marketing
Increase in the consistency of lunch services

Latest Works
Ready to Grow Your Business with Affordable Marketing?
Contact Us