The Other Naughty Piglet

–– Social Advertising

The Other Naughty Piglet

Targeted social advertising driving increased awareness and business

Client:
The Other Naughty Piglet
Role:
Social Advertising, Content Creation
Tools Used:
Social Advertising, Photography
Year:
2018
Role:
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Year:
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A need for a more stable lunch service drove The Other Naughty Piglet to contract Maade to establish a localised social ad campaign. With a small advertising spend, Maade dramatically increased local awareness and booking clicks.

The Other Naughty Piglet is a casual European restaurant on the first floor of The Other Palace Theatre in London. As the restaurant is inside a theatre it benefited from strong evening trade as a result of a high demand for pre-theatre dinners. Lunch services were less consistent and in need of improvement. The Other Naughty Piglet had a small and amateur social media presence, a sub optimised website, and no social ads experience.

The restaurant's inconsistent lunch services were holding it back and a newly introduced set lunch menu needed to be amplified to the surrounding community.

Objective:


To increase consistency of lunch trade through social media advertising

Strategy:


Using a combination of photo and video content and highly targeted social advertising, we implemented a comprehensive campaign that drew on The Other Naughty Piglet's best assets. A well-priced set lunch menu offered an engaging hook that drove significant interest and engagement.

Repackaged photo and video content combined social optimisation with precise targeting to leverage responsive individuals and drive bookings.

Our advertising made use of key data sets and audiences that provide low costs per click, high conversion rates, and repeat bookings.

Maade's award-winning content creation led to highly engaging advertising that drove significant interaction.

Result:


A tiny £100 ad budget generated hundreds of booking clicks and an inconsistent service was made consistent.

Latest Works
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What We've Done for Clients

>1 Million
Brand Exposures

Generated for Flour & Grape in the last 10 months

+570,000
Increase in Brand Exposures

Generated for Indian Accent across social over a 90-day campaign period

>45%
Increase in Revenue

For La Tagliata from a targeted digital campaign

+800
Booking Clicks

Generated per month for The Other Naughty Piglet from a targeted ads campaign

+50%
Increase in Lunch Trade

For Indian Accent London thanks to a comprehensive digital campaign

7.2 Million
Social Impressions

For Acroterium in 12 months from a starting point of 0

Brands our Restaurant Social Strategy 'First-Class'

Alongside teams at Sketch, Nando's, Leon, and Chipotle

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