Two One Four Bermondsey is a leading Gin bar with a great reputation. Based in Bermondsey and home to over 100 different types of Gin, the bar is well-known as a leading place for Gin lovers.
With a strong reputation in a niche community, Two One Four Bermondsey had a core group of loyal followers. However, for the brand to thrive it needed to break beyond this group and enjoy a much wider audience.
When Two One Four contracted Maade, the bar had an outdated website, no social media presence, and no digital marketing strategy.
Maade implemented a full-service digital campaign that crossed all aspects of digital. With a goal of expanding Two One Four's reach beyond Gin lovers, the marketing strategy crossed digital boundaries and highlighted all aspects of what makes Two One Four great.
A new website saw increases in SERPs. Revamped social media led to doubled social audience and significantly higher social exposure. Influencer partnerships led to increased social awareness and an increase in business.